27 2023 Web Design Trends That Home Service Contractors Should Adapt
No matter what industry you’re in, your website is the key to generating leads and getting new customers. Consumers who need the services you offer search Google for companies like yours, and the speed, visuals, and functionality of your site weigh heavily on their purchase decision. As such, it is crucial not to let […]
How to Improve Quality Score in Google Ads
Google Ads are an excellent way for contractors to reach a broader range of clients through targeted, paid advertisements. However, costs for competitive keywords can rack up quickly, so it’s essential to ensure you’re getting the best possible return on your investment. If you’ve ever used Google Ads, you’ll have seen the quality score […]
How To Choose Colors for Website: Factors To Consider for Contractors
Building an official website for your contracting company can be exciting. This online resource is essential for converting internet users into loyal, long-term customers. However, choosing the wrong website color scheme can deter many of your visitors before they have a chance to explore. If you are new to web design and color theory, […]
What to Do if Your Google Ads Are Not Converting: Reasons and Solutions
For local businesses trying to find their target audience and expand brand recognition, running successful ad campaigns is an essential aspect of business growth. Even company owners catering to their local area can reap massive benefits from effective digital marketing strategies, including running a Google Ads campaign. However, making Google Ads work in your favor […]
Top 8 Ways to Maximize SEO ROI
As a contractor, creating high-value online content to attract potential customers to your business is essential. Your search engine optimization (SEO) strategy will contribute to how much traffic you drive toward your online resources. The better your SEO, the higher your content will rank in popular search engines like Google, Bing, and Yahoo. Keyword research, […]
Top 10 Telltale Signs You Need a New Website
Many contractors have discovered how important digital marketing is to their business success. As more and more people turn to the internet to find plumbers, HVAC specialists, and electricians, you need to do something special to stand out from the crowd and succeed online. As part of your digital marketing efforts, it’s likely that you’ve […]
What Broad-Match Keywords Mean for Your Google Ads Campaign
Pay-per-click (PPC) marketing is a great way to get more eyes on your contractor services for a small fee. One of the most popular PPC advertising platforms is Google Ads (formerly Google AdWords) which lets you bid on certain search terms. If you win the bid, your ad will show on searches containing your chosen […]
The Ultimate Guide to Image SEO
As a contractor, you rely almost entirely on local business to stay afloat. Therefore, increasing your digital presence and visibility on search engines through techniques like SEO (search engine optimization) is critical. Of course, content optimization is a key aspect of SEO, but when was the last time you considered image SEO? If it’s not […]
SEO Revenue: How Much Can HVAC Contractors Earn?
In a perfect world, HVAC contractors like you would have a consistent stream of job bookings so you could spend all your time serving customers and generating revenue. In reality, you likely spend a big part of each day placing ads and making phone calls to follow up on potential leads. By implementing search engine […]
