Due to the coronavirus, brick-and-mortar stores have been forced to shut down, pushing all activities and transactions to shift towards the online world. As a result, consumers are relying more on the Internet to find the information they need and make purchases. With these circumstances, getting your small business online and building a website has never been more necessary.
Most Americans already preferred to shop online even before the pandemic happened. Moreover, with the younger, tech-savvy generations growing up, online activities are expected to keep growing in number. The sad reality, however, is that 46% of small businesses still do not have a website despite these trends.
In this article, we’ll be sharing with you three reasons why your small business not only needs a website—but more importantly, one with an impact strong enough to make it last.
1. It Catches a Wider Audience
With all of the statistics mentioned above, you’re losing the opportunity to widen your reach and tap more potential customers without a website.
Today, people spend a significant part of their day online, scrolling through their social media feeds, or browsing the Internet. The moment they start looking for products or services similar to yours and you don’t come up in the search results, that’s already lost business right there.
However, it’s not smart to create a website just for the sake of having it. If it is poorly designed and all-over-the-place, you are pushing customers away rather than attracting them. You must build a well-designed website that is highly functional and easy-to-use to get the results you want.
2. It Will Help Make a Good Impression to Your Consumers
People naturally want to make sure of the quality or authenticity of a product or service before making a purchase. Many users first do a quick Google search to find out who you are and check online reviews to know more about your offering.
Considering this, you want to make sure that you’re making a good impression virtually. You can only do so with a carefully crafted website. If you don’t have one, and you can’t be seen on the web, potential customers might doubt your legitimacy. If you do have a website, but its design is crude or shabby-looking, then they might doubt your credibility and trustworthiness nonetheless!
You have an excellent offering; to not waste it, make sure your website can showcase that well.
3. It’s What People Use to Check Out Products
Gone are the days when window shopping literally meant checking out physical stores. Now, people are checking out shops and other small businesses by using search engines and other online sites. Moreover, an increasing number of consumers are also using their smartphones to look for the products or services they need near their area. Considering this, you want to make sure that your business is visible when customers—especially those in your local area—search the Internet for their next purchase.
Being on social media is simply not enough. Having a well-designed and optimized website is what will help you rise up the ranks and be seen by more people.
Running a small business is not an easy task, especially if you wear many hats and have a small team to cover everything that needs to be done. However, you must ensure that building and maintaining your website is still in your team’s to-do lists. The whole site development process may be overwhelming, but you will surely reap the benefits of your hard work—in the form of more trusting customers and increased sales!
Looking for a digital marketing agency in Wisconsin to help you build a strong website? We’ve got you covered! We have helped our clients succeed online with our powerful digital marketing tools, no matter what industry they’re in or who they’re marketing to. Let us help you get the results you want—get in touch with us today!