Running a plumbing business is no easy task, regardless of whether you operate as a solo contractor or as part of a team of plumbing professionals. Time is always critical when you have to carry out administrative tasks like scheduling, billing, managing sales, and distributing payroll on top of being on-site for an actual plumbing job.
As a result, many plumbing professionals put off marketing concerns. Nevertheless, in today’s digital world, the process of finding leads and building customer retention requires more than face-to-face referrals. This is where plumbing blogs come in handy.
The fact is that blogging is an effective marketing strategy, even for professional plumbers. Data shows that businesses that blog receive, on average, 55% more website visitors than businesses that don’t. Even better, the plumbing industry offers fertile ground for blogging.
To keep your blogging schedule full and your content high-quality, our SEO experts for plumbing businesses at Relentless Digital share their top eight plumbing blog post ideas below. Before reading the top eight plumbing blog article ideas, take a look at a few of our best SEO tips, plus the benefits of blogging for your plumbing business.
Benefits of Blogging for Your Plumbing Business
Have you ever wondered how blogging benefits home services like residential or commercial plumbing companies? When used as part of a comprehensive digital marketing strategy, blogging can provide numerous benefits for your local business, as follows.
1. Blogging Generates Leads
Recent research concluded that companies with blogs generate roughly 67% more leads than those without. Increasingly, consumers read blogs instead of traditional email marketing or brochures to learn about companies that offer the home services they need.
2. Blogging Creates SEO
Search engine optimization (SEO) is a process by which your company’s website is indexed higher on search engines like Google. Search index positions drive traffic, build brand awareness, and affect sales. Blogging is a very effective way to organically build SEO on your site.
3. Blogging Builds Backlinks
Any hyperlink on a popular post from another organization or company to your website counts as a backlink. Google uses backlinks to rank companies because the presence of a backlink indicates that another company endorses your product or service. For plumbers, blogging helps you build a strong backlink portfolio that will bring more visitors to your site.
4. Blogging Shows Authority
Along with a strong portfolio of backlinks and solid SEO, a regular stream of high-quality blog content establishes your plumbing company as a web authority. The authority status you gain on the web will eventually translate into an increase in customer leads and confidence in your services.
5. Blogging Improves User Experience
User experience is a key component in building and maintaining brand trust. Visitors who have a positive experience on your website are more likely to return for future plumbing needs. A blog or how-to guide on your website enhances the user experience by offering a place to answer questions and provide valuable information.
6. Blogging Helps With Social Media
Running a blog can provide you with extra content to share and link to on social media networks. For example, you can share a popular post on your social profiles to help your followers solve problems or answer questions.
How to Write Good Content for Your Plumbing Blogs
A successful plumbing blog finds the sweet spot between offering relevant information and discussing interesting topics. Your goal should be to cover all the bases on a given matter in an easy-to-read format.
The following tips will help you write engaging content, no matter the topic:
- Write a clear, descriptive title.
- Break content up into sections using subheadings.
- Add pictures in places where visual representations are helpful.
- Provide a comprehensive overview of your topic.
- Avoid plumbers’ jargon to ensure that your readers understand the information.
- End with a call to action that includes your business name and contact info.
Don’t be afraid to learn as you go, either. Once you’ve posted a few how-to guides and plumbing blogs, utilize tools such as Google Analytics to track which ones are performing the best. Measuring the traffic generated by your past blogs will help you build momentum and successful ideas in the future.
Top Eight Plumbing Blog Ideas
When you think about your customers’ frequently asked questions or concerns, you often get a fresh idea for an article. On the job site, what kind of plumbing tips do your customers request? How about during casual conversations off the job?
Take a moment to consider the plumbing topics that people seem most interested in, then use your professional plumbing perspective to generate high-quality blog post ideas.
To give you a head start, here are eight of the most popular post ideas for plumbers.
Tackle Common Plumbing Problems
Thanks to the Internet, more and more people are trying to solve their plumbing dilemmas themselves. A running toilet, noisy sewer lines, a clogged drain, a malfunctioning septic tank, or low water pressure might seem like a quick fix. However, as a professional plumber, you can tell if the problem is a minor or major plumbing issue. For a full list of Plumbing related terms, visit 911 Plumbing for more information.
By pointing out common plumbing issues and offering ways to check their severity, you can ensure that readers know whether they should try to fix the problem themselves or contact a plumbing professional.
Highlight How-To Guides
When plumbing issues are minor, visitors are likely looking for a quick fix. Maybe they need to know the quickest way to unclog a toilet or shower drain, address a small leak beneath the kitchen sink, or determine what’s wrong with their hot water heater.
By blogging on some basic instructional how-to guides, you can provide potential customers with what they’re looking for, step by step.
It may seem like how-to blogs could cut into your business. In a real emergency, however, those who’ve used your help online are more likely to get in touch with your plumbing company for further assistance. Further, a how-to guide featuring valuable information will rank higher in search results, bringing more qualified traffic to your company blog.
Dispel Plumbing Myths
Again, thanks to forums and social media websites like YouTube, anyone with a high-speed internet connection can publish just about anything related to the topic of plumbing, whether true or not. This has led to the widespread dissemination of many myths about plumbing.
Fortunately, your expertise in this field allows you to discern what is true from what is false. Consider plumbing blog ideas that tackle common misconceptions like “Hot Water Breaks Down Grease” and “Ice Cubes Will Sharpen Garbage Disposal Blades.” If you want a bit of comedic relief, you could debunk the myth that toilet water flows in the opposite direction in some countries.
You can try addressing each in a separate post or summarize them all in one.
Share Plumbing Truths
Plumbing falsehoods make for an interesting blog topic, but so do plumbing truths. An article dedicated to the realities of the plumbing world can address both general and specific issues.
For instance, if your community relies on hard water, you might write a blog article describing what hard water is, what causes it, and the consequences of its use.
Similarly, a blog detailing odd plumbing facts, such as how much water a single shower uses or who invented the toilet, will be fascinating for everyone.
Finally, plumbing blog topics discussing breaking industry news can help you create one of the best plumbing blogs in the business. Share your take on the latest plumbing news and offer a pro-tip or two to keep both customers and other professional plumbers ahead of industry trends.
Discuss Freezing Pipes
Every year, millions of Americans face cold winter weather that threatens to irreparably damage their plumbing systems. The fact is many individuals don’t know how to prevent their pipes from freezing. This is all the more true in areas that don’t normally experience colder temperatures (think Texas in 2021).
Plumbing blogs that address freezing pipes are likely to pique the interest of many, resulting in higher rankings and more lead generation. You could even write multiple blog posts — one that discusses how to prevent your plumbing system from freezing, one that details how to tell if your pipes have frozen, and another explaining how to fix frozen pipes.
Write About Emergency Quick Fixes
Despite the need for a plumber in the majority of cases, readers may be able to temporary solve some significant plumbing dilemmas with the right know-how. If you write a blog that explains what to do in case of an emergency — whether it’s a backed-up sewer line, low water pressure, or a huge water leak — it’s likely to be a popular post.
You can provide plumbing tips like shutting down water mains to help homeowners and business owners reduce the damage to their properties. Better yet, your name will be right there for them to call when they need emergency home services.
Offer Ways to Save Money
In 2021, the economic instability brought about by COVID-19 has encouraged many homeowners and renters to cut their expenses.
You can support your customers and encourage prospective clients by writing plumbing blogs that offer advice on ways to save on water, power, and sewage costs.
A few of these blog topic ideas might highlight water-saving technologies, such as low-flow toilets, or you can rank critical plumbing appliances, such as water heaters, based on their efficiency and economic impact. Other plumbing blogs can provide basic DIY maintenance tips or explain the benefits of regular plumbing inspection to help people avoid major catastrophes and expensive emergency fixes.
Make a Buyer’s Guide
Build Your Plumbing Blog Articles and Your Business All in One With Relentless Digital
At Relentless Digital, we specialize in internet marketing techniques and SEO strategies that will make your digital content stand out. Our team of experts deals with every aspect of the process, including choosing valuable plumbing blog topics, writing high-quality blog posts, establishing a strategic posting schedule, and analyzing data on the back end. All you have to do is watch the new plumbing jobs stream in.