Clarity on What Is Actually Driving Your Visibility
Monthly live training and on demand sessions breaking down what is changing in marketing, what matters now, and how serious operators should think about growth.
Every month we host live strategy sessions. Every session is archived here so you can learn at your own pace.
- September 17, 2026
- 3:30 PM EST
Stop Sending Garbage: Email & SMS Outreach That Gets Replies
A $49 text offer sent to approximately 5,000 past customers booked more than 300 AC tune ups and led to over $300,000 in work.
In this contractor marketing webinar, Joshua Crouch explains how HVAC, plumbing, electrical, roofing, and other home service companies can use email and SMS to reactivate past customers, fill an open job board, and get more value from the customer database they already paid to build.
YouтАЩll learn:
- Why most contractor email and text campaigns fail
- The three mistakes that cause customers to ignore your messages
- How to segment your database based on customer history
- Why recent and dormant customers need different messages
- When to use email and when to use SMS
- How to make a bulk text feel personal
- How to build seasonal and customer reactivation campaigns
- Why generic repair discounts often get ignored
- How to protect your email deliverability
- What to track so you can connect campaigns with booked revenue
REAL CAMPAIGN RESULTS DISCUSSED:
- Approximately 5,000 past customers
- A $49 AC tune up offer
- More than 300 tune ups booked
- Approximately 5.5% to 6% booking rate
- More than $300,000 in work sold
Josh also shares an electrical campaign that was sent to approximately 3,000 contacts. It generated around 130 to 140 responses, booked 40 to 45 appointments, and produced nearly $50,000 in work.
New Here? Start Here
You Are Invisible
You DonтАЩt Need More Leads You Need This Instead
How To Build Outbound Email and SMS Campaigns that Don't Suck
On Demand Training Library
Why This Training is Different?
Not Surface Level Advice
- We break down strategy, not trends
- We focus on long term positioning
- We teach operators how to think
- We prioritize data over guesswork
Frequently Asked Questions
Are the sessions free?
Yes. We host these to share practical business insights with contractors, not to sell tickets. ThereтАЩs no cost to attend. Seats are limited, though, so itтАЩs best to register early.
How often do you run them?
We host one webinar each month, usually on the third Thursday.
Will there be a sales pitch?
The focus is always on education. At the end, we include a simple slide explaining how to book a call with our team if youтАЩd like to continue the conversation. No hard sell. No awkward pressure.
Who are these for?
These sessions are built for home service contractors who want to grow and run a stronger business. If you’re in HVAC, plumbing, electrical, or a similar trade and looking to scale, youтАЩll be in the right room.
Are replays available right away?
Yes. As soon as the webinar wraps, a recording is sent automatically through Streamyard. Within 48 hours, our team also follows up with the replay link and any resources or deliverables mentioned during the session.
Watched a Few Sessions and Seeing Gaps
If you have gone through the training and want to understand how this applies specifically to your business, schedule a strategy session with our team.
