As a local HVAC company, your website plays a vital role in bringing in new customers to your business. Without a website, potential customers would not have a convenient outlet to research your business and discover your contact information.
However, some websites are more successful than others when it comes to reaching new customers. Search engine optimization, or SEO, is a strategy that owners of the most popular websites use to increase their web traffic. And one of the most effective elements in an SEO strategy is blogging.
If you are looking for a way to increase web traffic to your business’s website, a blog could be the perfect solution. Read on to find out from our pros at Relentless Digital about the answer to the question, “Does blogging help with SEO for my HVAC business?”
What Is Blogging?
When many people hear the word “blogging,” they think of the blogs that moms and travelers use to share their everyday activities with the world. As a result, you may be confused about how blogging might be relevant to your HVAC business.
However, the concept of blogging has changed dramatically over the past decade or so. While many people still utilize blogs as personal public journals, businesses have begun using blogging to publish articles that will increase their web traffic and include more informational content on their websites.
A blog can be a place for you as the owner of an HVAC company to
- Share more detailed information about different kinds of HVAC services than on your main website (think “Should I Buy a Dehumidifier?” or “What to Do When Your AC Emits Foul Odors”)
- Help potential customers know when to call an HVAC professional (“Why is my AC Blowing Hot Air?”)
- Provide more details about your services than you could include on a typical web page (“Meet Our Technician” profiles, for instance)
However, having a blog on your company’s website can also increase your search engine rankings. This is because blogs can contain relevant keywords, inbound links, and other elements that can help your business rise to the top of search engine results.
You don’t have to be a blogging expert to use this strategy to your advantage. At Relentless Digital, our content writers and digital marketers have the knowledge and expertise necessary to craft a professional, high-quality blog for your HVAC business.
8 Ways Blogging Can Improve Your SEO Strategy
Blogging offers a wide range of benefits for your HVAC website. Here are eight ways that blogging can improve your search engine optimization strategy.
1. Blogs Create Space for Keywords
If you know anything about search engine optimization, you may know how important keywords are to your overall SEO strategy. Keywords link your website back to users’ Google searches, increasing your web traffic.
However, it isn’t always easy to include keywords naturally in your web content. You can only use “HVAC company near me” so many times in a service description before it looks out of place.
Thankfully, blogs create relevant spaces to include more keywords in your written content. They also make it easier to incorporate more challenging keywords, such as long-tail keywords, into your SEO strategy.
For example, you can create a blog post that includes the HVAC-relevant keywords “when should I hire an HVAC company?” When potential customers search for this phrase, they can find your site, leading them to hire your business over others.
Creating blog posts that center around relevant, high-traffic keywords is an effective way to boost your web traffic and gain customers.
2. Blogs Can Incorporate Internal and External Links
Link building is another critical aspect of any good SEO strategy. Your website should include hyperlinks to other pages on your site and to external websites throughout its content. Including these links can improve your search engine rankings, but it isn’t always easy to naturally incorporate them into the content.
However, a blog creates additional spaces for you to include internal and external links on your site. For example, at the end of a blog post about “Signs That You Need a New Air Conditioner,” you could insert the phrase “Check out our service page for more information about our air conditioner repair services.” The “service page” anchor text could link to your repair services web page.
3. Blogging Creates More Opportunities for Backlinks
Another way to boost your SEO rankings is to invite other websites to link back to your site. However, other companies may not have a reason to link to your website if your site only includes information about your services and contact details.
Creating a blog with information that other companies find useful can encourage those businesses to link to the blog on your site. For example, a home renovation company could use your blog to discover more information about what type of air conditioning unit homeowners should install. It could then provide a link to your blog post on its own site as a reference.
4. Blogging Increases Your HVAC Authority
Your customers want to feel confident that you and your team are experts in the HVAC field. Sharing relevant blog posts containing professional insight about your industry can help customers trust your company for their HVAC services.
However, establishing authority can go both ways when it comes to running a blog. Visitors who stumble upon your blog can also trust the information they are reading because they see that you have extensive experience in the HVAC industry. As a result, they will be more likely to share your blog posts with others, driving up your web traffic.
5. Blogs Allow for Continual Site Updates
If you want users to continue visiting your site month after month, you need to update your content regularly. Otherwise, visitors may realize that your content is outdated and irrelevant, leading them to lose trust in the information they are reading.
Additionally, routinely adding new content to your site can increase your search engine rankings. Search engines like Google are more likely to present more recent web pages to users than older pages.
While you may not have reason to update your other website pages continually, a blog presents the perfect opportunity to keep your website fresh and up to date. You can post new blog articles weekly or monthly, showing the search engine and your visitors that your website is current and well-tended.
6. Blogging Can Encourage Website Visitors to Stay Longer
Most website visitors only stay on a website for between 10 and 20 seconds. However, the longer you can convince a user to remain on your website, the more likely they will be to hire your company for an HVAC service. You just have to keep them there long enough to realize that they need your services.
Incorporating a blog on your website can encourage visitors to stay on your site longer. When users see a blog post title that catches their interest, they will navigate to that blog post and spend more time on your site.
“Dwell time” on a site can also contribute to the site’s search engine rankings. If the average user spends more than 20 seconds on a website, Google may rank the site higher than pages that receive lower dwell times.
Altogether, encouraging users to stay on your site longer can be beneficial for several reasons, and a blog post is an effective way to increase dwell time.
7. Blogging Can Improve User Experience
Incorporating a blog on your website can also improve user experience, making users more likely to come back to your site again for their future HVAC needs.
Blogs make it easier for potential customers to find specific answers to their questions. For example, if they come to your website wondering whether they need an air conditioner repair or replacement, they could read a blog post on your site with more information before calling your team to schedule an appointment.
User experience is an essential factor to consider when designing and maintaining a website. When visitors have a positive experience on your site, they will be more likely to tell their friends, come back another time, and trust your company. All of these elements play a role in your business’s success.
8. Blogging Provides Free Publicity
Have you ever read a blog post and noticed the “share” icon at the bottom of the post? Most blogs feature the option to share the post through email and on your favorite social media platforms. While this sharing feature offers a convenient way for readers to send the post to their friends and family members, it also provides your company with free publicity.
When users share your blog posts with others, they essentially give your HVAC business free advertising. Sharing the post on social media, for example, makes your website more visible to all of the user’s social media followers. One or more of those followers could decide to hire your company after reading the blog post.
It’s Time to Get Started With Your Blog
If you’re wondering, “Does blogging help with SEO?” the answer is a definitive “yes.” Adding a blog to your website is an excellent way to increase web traffic and boost your profits. However, you don’t need to possess any writing skills or marketing expertise to incorporate an HVAC-centered blog on your website.
Our digital marketing team at Relentless Digital can handle the entire blog process for you, from developing the website pages to writing the HVAC web content for your blog. All you need to do is sit back, relax, and watch the web traffic roll in.
At Relentless Digital, we strive to provide personalized digital marketing services for each of our clients. If you own an HVAC business, we can customize our SEO approach to include industry-specific techniques to support your business’s growth. Our HVAC SEO services can improve your web traffic, increase your rankings, and enhance your website overall.