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Email & SMS Campaign FAQs
How automated email and SMS campaigns keep your business top-of-mind and turn one-time customers into lifelong clients.
The Revenue You’re Losing Between the First Call and the Booked Job
48% of leads will eventually book — if properly followed up with. Without automation, only about 15% get follow-up after day three. That means a third of your leads are disappearing because nobody stayed in touch. Email and SMS automation fixes that by creating consistent touchpoints that nurture every lead, follow up on every estimate, and keep past customers coming back.
At Relentless Digital, we build automation systems that integrate with your existing tools — ServiceTitan, Housecall Pro, Chiirp, Hatch, Marketing Pro, or our own Bullseye Pro platform.
What types of email and SMS campaigns do you run?
Speed-to-lead instant responses (within 30 seconds), multi-day nurture sequences, estimate follow-up automation, appointment reminders, technician en-route notifications, post-service thank-yous, review requests, seasonal tune-up reminders, membership renewals, win-back campaigns, and equipment age-based replacement outreach. Each is designed to generate revenue at a specific stage of the customer journey.
What tools or platforms do you use?
We work with whatever your business already uses. If you’re on Chiirp, Hatch, Marketing Pro, or another platform, we’ll build campaigns inside your existing tool. If you don’t have a dedicated platform, we deploy our proprietary Bullseye Pro system, built specifically for contractors, with all SMS and email usage costs included.
Do you write all the copy for the campaigns?
Yes. We write every SMS message and every email — subject lines, body copy, and calls-to-action. Our messaging follows the ‘They Ask, You Answer’ philosophy: honest, educational, and helpful rather than pushy. Campaigns are customized by trade. You always review and approve before anything goes live.
How do you stay compliant with texting and email laws?
All SMS campaigns comply with TCPA, and all emails comply with CAN-SPAM. Every message includes opt-out mechanisms, we only contact people with proper consent, and we follow all carrier requirements. Compliance is built into every campaign from the start.
What is ‘speed to lead’ and why does it matter?
Speed to lead is the time between when a lead contacts you and when someone follows up. Responding within 5 minutes makes you 21 times more likely to qualify the lead. Our automation sends an instant SMS confirmation within 30 seconds — keeping leads engaged while your team follows up. For after-hours leads, this prevents homeowners from calling the next company on Google.
What happens if a lead doesn’t book after the first contact?
Nurture sequences take over. We build multi-week automated follow-up through SMS and email — strategic touchpoints that provide value, answer questions, share reviews, and remind homeowners you’re available. We’ve seen nurture sequences recover 30–40% of leads that would otherwise be lost.
Do you automate estimate follow-ups?
Yes. Day one: confirmation. Day two: check-in. Day five: value reminder with booking link. Day ten: financing information. Day twenty-one: urgency message about the estimate expiring. This sequence alone can improve close rates by 15–25%.
Do you run seasonal campaigns?
Absolutely. HVAC: spring AC tune-ups (March), summer cooling (May), fall furnace prep (September), winter heating (November). Plumbing: frozen pipe prevention (October), spring drain cleaning (March), water heater maintenance (fall). Electrical: holiday lighting safety (November), spring panel inspection (April). Each is trade-specific and timed for maximum impact.
How do membership and maintenance plan campaigns work?
Automated campaigns promote maintenance agreements right after service calls. We also run renewal reminders 30 days before expiration, non-member seasonal upsells, and annual value recaps showing how much members have saved. These significantly improve renewal rates and grow recurring revenue.
What’s the difference between what’s included at each program level?
Foundation: speed-to-lead, basic appointment lifecycle, quarterly database campaigns. Growth: full multi-channel nurture, estimate follow-up, technician en route, more frequent database campaigns. Relentless: complete automation suite — membership upsells, equipment age tracking, win-back, rehash, seasonal campaigns, and custom workflows.
What kind of results can I expect from automation?
Speed-to-lead recovers leads you’d otherwise lose. Nurture sequences convert an additional 30–40% of leads. Estimate follow-up improves close rates by 15–25%. Database reactivation generates $200K–$400K+ annually. One client said our automation alone paid for their entire marketing program several times over.
Ready to Stop Losing Leads?
No pressure, no pitch. Just real answers from a team that gets the trades.
