Updated November 11, 2026
Exciting news in local search! OpenAI has introduced Businesses in ChatGPT, a new feature that allows eligible companies to claim their business profile, share current information, and see insights into how people engage with their business on the platform. This feature launched in beta on November 10, 2026.
For Relentless Digital clients and any HVAC, plumbing, electrical, and other home service companies, we recommend checking to see whether your business is eligible. We know that there are lots of questions, so we created this blog to help give you the most accurate and up-to-date information about what claiming a profile can and cannot do and a simple how-to-guide on claiming your business.
What Does Claiming my Business on ChatGPT Do?
Through ChatGPT’s Business Hub, eligible businesses can provide information about their company and offerings. ChatGPT may use that information when answering customer questions. Just as important, businesses will be able to access insights such as mentions, website clicks, and topics associated with their business. This is a major update that gives businesses another way to understand how customers are discovering them through ChatGPT.
Can Every Home Service Business Claim a Profile?
Since this rolled out as a beta, eligibility depends on the business’s location, type, and verification requirements. You must own the business or be authorized to represent it in order to claim a business profile.
If you try to claim your business and do not see it available, OpenAI currently allows eligible online businesses to add a business in some cases. Local stores and restaurants can claim only existing U.S. listings. Home service companies should check the options available in Business Hub.
How to Get Started
- Open ChatGPT Business Hub. Sign in and search for your business.
- Select the correct listing. Confirm the account that will manage it.
- Verify your connection. Follow an available method, such as business phone, business email, website domain, or Shopify.
- Wait for approval. Watch for OpenAI’s email decision or request for information.
- Complete identity verification through Persona. Persona is the identity verification provider used during setup. Approval is required before publishing changes or viewing insights.
- Review your profile. Update available details, including your website, description, category, and logo. Changes undergo review.
We recommend having the business owner or other long-term company administrator lead the process. Like with other business profiles, you want to keep the primary access with someone at your company. If domain verification requires a DNS update, coordinate with the person who manages your domain.
Will Claiming Help You Get Recommended More Often?
Claiming your profile does not guarantee higher placement or more visibility. ChatGPT will continue to make independent recommendations and comparisons. It can also show information about a business that hasn’t claimed a profile.
While claiming your profile does not guarantee that every answer about your business will be accurate, this gives you a way to share accurate and up-to-date business information with ChatGPT. Treat this as a task within your broader marketing plan and continue other activities such as building a helpful, relevant website; maintaining accurate listings, and growing your customer reviews.
What Is a Business Agent, and Do I Need One?
Business Agents are an additional feature that can answer questions using information supplied by a business. They have separate eligibility requirements and are initially available to eligible U.S. ecommerce and online service businesses. Claiming a profile does not automatically mean your home service company qualifies for an agent.
Can Your Marketing Agency Help?
Yes! The admin who claimed the business can grant teammates or an agency access through Business Hub. Each person should use their own ChatGPT account, and workspace requirements may affect invitations. We will be updating this blog and sharing more information about granting manager access to your business profile shortly.
Have questions about claiming your business on ChatGPT? Contact your Relentless Digital team for help getting started.
For current requirements, visit OpenAI’s official setup guide. Availability and setup steps may change as the beta develops.
