Tips for keeping HVAC customers engaged after service
One of the most underestimated industries today is the HVAC industry, but its importance cannot be overemphasized. We all know that our HVAC systems play a huge role in maintaining quality air in our homes and commercial establishments. While it doesn’t look like it, your units improve the quality of our lives, helps us stay productive, and keeps us safe and healthy.
As a business owner in the HVAC industry, you understand the importance of your work. Although many think the challenge is pulling clients to try your services, it’s equally important to help bring these clients back to you.
For this reason, business leaders in the HVAC industry work with digital marketing agencies in Wisconsin that specialize in HVAC marketing services. This way, you’ll get to build HVAC-centric strategies that will not only impress customers but keep them on your clientele list in the long run.
If you’re finding ways to keep your HVAC customers engaged after a purchase, read on. Our guide below will help win the hearts of your customers and ensure that they keep coming back to you for their HVAC needs.
Understanding the State of the HVAC Industry
Before diving into our tips on converting first-time customers into repeat customers, you need to understand the current situation of the HVAC industry. By doing this, you’ll assess the marketplace and find areas where you can thrive and other weak points you can improve on.
Basically, the HVAC industry holds everything related to heating, ventilation, and air conditioning, and you’ll find these systems in your home, commercial buildings, and vehicles. Ideally, you want to maintain optimum temperature, air quality, and humidity, all of which follow the standards set by government organizations.
Fast forward to 2024, the HVAC industry is projected to reach at least $208.55 billion with an increasing CAGR of 2.6% based on a report by BIS Research . This is taking into account the dramatic environmental changes we’ll experience, such as the rise of temperatures and industries’ growth rate.
For this reason, it’s crucial now, more than ever, to have a solid roster of clients to ensure that your business will thrive despite the ever-growing changes.
Converting a One-Time Sale to a Repeat Customer
HVAC companies indeed spend millions of dollars on acquiring new customers. Although this great effort pays immensely, customer retention is what makes you flourish in the marketplace.
When you acquire customers, you spend five times more than when you try to retain one. And even if customer retention efforts are much cheaper than pulling in new leads, it increases your profitability by 75%, giving you more reason to focus on customer retention.
Below are some tips from Relentless Digital, a digital marketing agency in Wisconsin that focuses on helping HVAC businesses lead the pack in the saturated HVAC marketplace.
1. Educate Your Customers
When customers practice preventative maintenance to help keep their HVAC systems up and running, they save loads on costs compared to reactive maintenance, which often costs larger.
Teaching your customers different energy efficiency tips, extending their equipment life, and reducing system downtime will benefit them greatly and is a cost-effective way to ensure their HVAC is in fantastic condition.
An excellent way to earn your customers’ trust and keep them on your list is by educating them about the ins and outs of HVAC systems. You can begin by demonstrating the real costs associated with poor HVAC maintenance, compare operating efficiency curves for their equipment, and different maintenance concepts.
2. Provide Exceptional Customer Service
One of the best ways to gain repeat customers by giving fantastic customer service and keeping them happy after a sale is key to winning their loyalty to your business. But how do you do this? Be there for your customer from the beginning — from scheduling an installation to calling them after the sale and, finally, maintaining efficient follow-up service and repairs.
Having efficient and organized customer records will help you keep track of their systems and find customers who need to schedule an inspection or maintenance. When you make an effort to call them first and remind them about it, they’ll appreciate your effort, and you’ll then become their go-to HVAC company.
Besides that, offering high-quality content, such as HVAC tips and the latest in the HVAC industry, could help you build a strong relationship with your clients as well as showcase your business’s expertise.
3. Employee Orientation Leads to Better Outcome
Your employees are basically the machine parts of your business, and when they’re not happy, it can greatly affect how they provide service to your customers. Remember — employees who aren’t happy and engaged can have a challenging time making your customers happy and delivering exceptional service.
For this reason, you need to focus on engaging your customers and helping them understand the vision of your company. When they know this, they’ll work towards better outcomes and customer satisfaction.
Besides that, letting them know your company’s policies will help them stay on track and continue to provide adequate information and services to customers.
And finally, understanding where they are, how they feel, and if they’re doing okay at work is essential. This way, you’ll be able to find ways to improve management to help keep your team happy. When your employees feel seen and heard, they’ll do beyond what is asked of them and provide amazing services to your customers — isn’t that a win-win situation for both parties?
The Bottom Line: Focusing on Customer Retention Can Do Loads to Your Business in the Long Run
Now that you know our secret tips on retaining customers, it’s time to work with a digital marketing agency in Wisconsin that focuses on HVAC marketing, such as Relentless Digital. This way, you’ll get to create strategies that will help grow your clientele list by acquiring new customers and retaining them.
Why Choose Relentless Digital?
As mentioned earlier, bringing in new customers can be costly, and retaining customers requires a lot of effort. Seeing that marketing strategies and campaigns require you to invest a lot of time and effort, it’s best to work with a high-quality team that will help you flourish in the marketplace.
Relentless Digital is a digital marketing agency in Wisconsin that offers digital marketing support from on-page optimization to off-site strategies. We will help drive traffic, manage customer reviews, and strengthen your online presence in the ever-growing HVAC industry. Learn more about how we can help you today!