9 Tips for successfully marketing your HVAC Business Online
If you have a marketing strategy, you will surely see growth for your HVAC business. You will get more leads, book more appointments, and see more phone calls. A digital strategy is vital since the marketing strategies you used in the past will not be as effective today.
On average, a consumer today spends 8.8 hours consuming digital content. Users also decide what they think about a company in the first 0.05 seconds they spend on your website. If you want to maximize your engagement, here are nine strategies digital marketing agencies use which you can adopt today.
1. Know The Basics Of Search Engine Optimization
Nearly all consumers today go online to find local services. Furthermore, according to research, 82 percent of smartphone users use a search engine when looking for a local business. Getting on the first page of results is vital; if your URL is on the second page, people are less likely to click on it. To keep you high up the results pages, focus on creating top-quality long-form content—monitor other factors, too, like schema markup, social signals, and UX. Your domain age, the backlinks you have, and your images also contribute to your rankings.
Make sure your website is on local directories as well. When sites like these update business listings, you want your site information to be correct. Also, ensure that you optimize for local searchers and that your business information is consistent across social media profiles. Since you are an HVAC company, your location is very important.
2. Use Google Local Services Ads
HVAC contractors should invest in Google Local Services ads , which show up at the top of the search results page. Provide Local Services with your business license, insurance coverage, and list of employees for background checking. When you do, Google will approve your ads to show at the top of search results when people look up HVAC services in the area where you listed yourself as a service. Another benefit to Local Services Ads is that you only get charged for qualified leads.
3. Use Pay Per Click (PPC) Ads To Get Leads Quickly
Paid search ads list your advertisements on search engines and platforms, and it is among the most common form of search marketing for HVAC companies. Some people doubt the effectiveness of PPC since people tend to click on organic links when researching. However, if companies were not getting a positive ROI in paid search, they will not run ads, and most major brands run PPC campaigns with Google. Paid ads are more effective for HVAC websites, but this might not be true for all companies.
4. Use Instagram And Facebook For Marketing
Facebook, Instagram, and other social media platforms effectively generate brand awareness and keep people engaged with your business. If you want Facebook to serve your HVAC marketing strategy, though, you need to purchase Facebook ads. The marketing strategies in social media are different from those for search.
This is true even if you already have a PPC ad campaign. These two channels have different audiences; to maximize your reach, you should use both. You can run various types of Facebook ads; some are for getting more website clicks, others encourage people to “like” your Facebook page, and others drive engagement.
5. Build A Presence For Your Business On Nextdoor
If you have not yet signed up for Nextdoor, you should. This is a social media app for neighborhoods in the U.S., and it shows homeowners establishments, events, or other things useful to their community. Combine your HVAC marketing strategy with advertising on Nextdoor and providing Nextdoor Local Deals. These are special promotions that you can post on the app for communities within a ten-mile radius of your location. Use Local Deals to create more buzz and exposure in neighborhoods near you.
6. Leverage Video-Sharing Platforms
Videos engage users more and result in higher conversion rates. For instance, you can provide value by putting out videos that teach essential HVAC maintenance, like changing an HVAC filter. YouTube is the number one platform for this; 86 percent of U.S. viewers visit the platform to learn new things. You can also go on TikTok, which is gaining traction, especially among younger users.
7. Have An Email Marketing Strategy
People are six times more likely to click through to an email campaign than a tweet, and HVAC email marketing helps you generate leads and sales from existing customers. It can be difficult trying to generate leads from people who are strangers to your business. Converting your existing audience is much more manageable and will lead to better results.
8. Encourage Clients To Leave Reviews And Comments
Reviews and testimonials are essential for local businesses since 95 percent of consumers read them, and 85 percent treat them as personal recommendations. Don’t just focus on getting a few good reviews; ensure you have new ones coming in all the time. Consumers tend not to trust reviews that are more than three months old.
Low ratings or a lack of reviews could discourage potential customers from your website. Meanwhile, higher ratings can help you get in the “local pack” on results pages.
9. Include CS in Your HVAC Marketing Strategy
Evaluating your strategies involves finding out how the intended audience is receiving these. If your customer service representatives are not converting, you have to train them to be better at HVAC marketing strategy. You can also use website chat services to help your growth. These leverage artificial intelligence and allow website visitors to learn more about your site without tying up your CSRs. You can give CSRs the option to take over automated chats at a certain point and engage with customers.
Website chat services increase conversion rates by about. This is valuable since it does not require any daily maintenance on your part. After you add website chat to your site, you can increase your inbound leads’ volume while you do other things for your business.
Getting ahead today means knowing how to build a robust digital presence for your business. While referrals and traditional marketing are still useful, you are losing out on prospective leads if you don’t have an SEO-optimized website, do not advertise online, or do not have a social media presence.
Dominate your competition and get a visual on your success when you team up with Relentless Digital. We are the best digital marketing company in Wisconsin , offering a range of services designed to support your brand’s growth. Get in touch with us today to learn more!