Adding social media links to your Google My Business (GMB) listing has become easier with Google’s latest update. Previously, you needed structured data or schema on your website, as well as a powerful and relevant profile, for Google to pick up the links. Now, you can directly add the links within your GMB profile. This step-by-step guide explains how to add your social media icons on both desktop and mobile, emphasizing the importance of maintaining an active social media presence for a thriving business.
Introduction
Google has recently introduced a new feature that allows businesses to add social media icons to their Google My Business (GMB) profile. In the past, this could only be achieved through structured data or schema on your website and having a profile with enough credibility for Google to recognize the links. With this update, adding social media profile links has become much more accessible, and I’ll walk you through the process.
Desktop Instructions
To add your social media icons to your GMB listing on desktop, make sure you’re logged in to your Gmail account associated with your GMB profile. Search for your business name on Google, and click on your listing. Then, click on “Edit Profile” in the top left corner. Scroll down until you find the section to add your social media profile links. Here, Google provides a dropdown menu with the top six or seven social media platforms. Select the appropriate icon and enter your web address, ensuring it includes the domain and your handle. Once you’ve added all the links, click “Save.” Google will review the changes within ten minutes.
Mobile Instructions
On your mobile device, sign in to your Gmail account and go to Google.com. Type in your business name and select your listing. Similar to desktop, click on “Edit Profile” and scroll down until you see the option to add social media profile links. If you need to edit or delete a social media listing, you can do so by using the trash can icon or changing the web address. Remember to save your changes.
The Importance of Social Media Management
Adding social media links to your GMB profile streamlines the process of connecting with customers and improving your online presence. However, it also highlights the significance of actively managing and maintaining your social media accounts. When customers access your GMB listing and click on the social media icons, they will be directed to your respective social media pages. Neglecting your social media presence may steer potential customers away, as it shows that you are not actively engaging with your audience. This update places greater emphasis on social media management and marketing.
Conclusion
Adding social media profile links to your GMB listing is now easier than ever, allowing for direct engagement with customers. The step-by-step guide provided here demonstrates how to add the links on both desktop and mobile. However, it’s crucial to remember that actively managing and updating your social media profiles is vital for a successful business. Ensure you maintain a strong social media presence and leverage the power of social media to grow your business. If you’re interested in further enhancing your online presence and GMB performance, consider exploring our services in Google My Business SEO and Marketing. Share this information with other business owners who may benefit from it. Stay relentless in your pursuit of online success!
