Why Social Media Marketing?
We are currently in the social media golden age. With the advent of smartphone-based internet and the explosion of social media applications, your business can now connect with potential clients and customers on an unprecedented level.
With over 200 million users on Facebook, and over 1 billion users on all the other well-known social media sites like Twitter, Instagram and YouTube, your business can reach out to a massive market of people. Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. However, it is only possible if you choose the right kind of social media marketing according to your business. At Relentless Digital, we are here to help you do just that!
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The Right Social Media Marketing
A great way to develop a customer base on social media is to create a page for your business on various platforms. You can give your page a proper title and description, but the important thing is to have exciting content on it. You can share interesting facts about your business, post promotions, or deal announcements, or you can share product pictures and videos. You can also add a location pin for your store if you have one. You must interact with your followers regularly so they don’t forget about your page. Our experts at social media marketing will cover all this efficiently, ensuring you get good returns and conversions from your page, without you going through many headaches.
Management of social media pages to ensure regular engagement and maintenance of quality content can be a hectic task.
Our experts at Relentless Digital have devised multiple ways to make a remarkable presence of your company on all social media platforms.
Advantages of Social Media Marketing in Your Business
- Increases sales, leads, and more purchasers.
- Forever expanding reach
- Builds up your sales and in turn, promotes your brand name.
- Enables you to directly communicate with customers, thus giving a platform for regular feedback. It gives timely and valuable customer service.
- Cost-effective and affordable – It costs nothing to advertise about a product your company sells. However, the option of paid advertisements gets you help from the social media site itself to boost your reach.
- It can also be used as a medium to divert the user traffic to the company website or blog.
- Helps you study customer choices, behaviour, and decisions regularly.
The Growth in Social Media Marketing
We often come across this question. In the world of social media, is email marketing still effective? You’re probably wondering this too. Let’s sort this out with some numbers.
65%
B2B Buyers rely on recommendations and review sites.
63%
Customers look for companies to offer customer service through their social media
55%
Look for information about your business on social media. Social media management has become the new customer service.
$99 Billion
Amount spent by marketers on social media advertising and marketing in 2020. Social media is where your audience is, and all your competitors know it.
85%
Customers prefer having all their business interactions without human interaction and this is where social media marketing comes into play.
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