Keep in touch with your website visitors
There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.
Here are some reasons to make blogging part of your regular routine.
Blogging is an easy way to engage with site visitors
Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.
Show customers your personality
When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.
Blogging is a terrific form of communication
Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more. Blogs also are great for showing your authority on a particular topic and paint you as the authority on that topic.
It’s a great way to support and boost SEO
Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. Add relevant metadata to your posts and photos so search engines can easily find what you are blogging about.
Drive traffic to your site
Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic! Fresh content is ALWAYS a good thing.
Blogging is free
Maintaining a blog on your site is absolutely free. You can write the article or hire a freelancer or blogger to take care of this for you. You are consistently adding content, which Google likes to see as well.
A natural way to build your brand
A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers. Show your personality and have fun with it.