Every business needs to employ various forms of digital marketing if they want to survive and thrive in this digital era. Not only do they allow you to market your brand and promote your products or services, but they also enable you to engage with your customers, generate more leads, and go as far as converting sales. Even home-service companies, such as Heating, Ventilation, and Air Conditioning (HVAC), plumbing, and electrical companies need to rely on online marketing solutions to promote their businesses and cater to their local communities’ needs. With these solutions, they will be able to have a steady stream of clients and profit in the long run.
If you’re particularly running an HVAC business, here are five lesser-known marketing ideas you can start implementing today:
1. Utilize Google advertising
In this modern digital era, it’s easy for people to search online when looking for a particular service, such as HVAC installation, maintenance, or repair. All they have to do is type in potential HVAC companies in their locality via Google and other search engines to have services to choose from. For this reason, you have to boost your online presence so that you can drive traffic to your business website. Sure, you may already have implemented Search Engine Optimization (SEO) by now, but here’s one alternative you should consider to increase your online visibility: Pay-per-click (PPC) advertising.
When it comes to PPC ads, Google Ads can be your best option. All it takes is to create ad copies about your HVAC business, bid for your placement, and display them on the search engines. If users see and click your ads, only then will you need to pay the Google network, but this will present you with plenty of business opportunities. Not only will you prompt these potential customers to your website, but you can also go as far as generating leads and turning them into actual customers.
2. Optimize your website for local search
As mentioned above, you may have already implemented some SEO strategies to increase your web presence and site traffic. The chances are that you’ve regularly been optimizing your website, creating content pieces, and building links. As SEO is a long-term implementation, you’re only occasionally monitoring it and performing some tweaks here and there. But did you know that local SEO is a crucial part of the overall equation?
Yes, as a local HVAC company, you must directly target your local market. This means that your business should take the spotlight in the search engine when people look for HVAC maintenance or repair service. The best place to start with your local SEO strategy is Google My Business (GMB), where you’ll have to set up your account and provide details about your Name, Address, and Phone Number (NAP). Along with this is to add your business to local directories, use local business schema, have local link building, generate more reviews, and create location-specific content.
Optimizing your website for local search can be difficult, but you don’t have to do it alone. As one of the best digital marketing companies in Wisconsin , we provide web solutions in the HVAC, plumbing, electricians, garage door, and septic industries. Not only do we design websites, but we also establish an effective SEO strategy to drive traffic to your site!
3. Establish your online reputation management
In this digital era, online reputation management is everything, as consumers are highly critical these days. When buying products or hiring services, they don’t immediately take the plunge. Instead, they will do their homework beforehand by reviewing a company’s website and checking some online reviews. For this reason, as an HVAC company, you must do what it takes to build your online reputation.
The initial step is to create a solid website that clearly reflects your business image and identity and resonates well with your target market. Along with this is to consider how you present your business in social media channels and other digital platforms. Finally, encourage customers to provide online reviews about your business or HVAC services. Whenever you earn positive feedback, be sure to publish them on your website for your target customers to see.
4. Resort to blogging for HVAC content
Another effective way to market your HVAC business and promote your services is to resort to blogging. As you may or may not be aware, content is the king in the digital world because it is what users are looking for whenever they surf the web. However, content creation and publication can be a bit tricky, as you shouldn’t produce any random content piece just for the sake of doing so.
As much as possible, these content pieces must provide true value to your target market. Most importantly, they must be relevant to their needs and your industry in general. Not only do valuable and relevant content boost your SEO and appeal to your target audience, but it will also go as far as making your HVAC business an industry leader over time!
5. Use YouTube for branding recognition and trust-building
Over the past years, YouTube has become one of the most popular social media platforms. Yet, many businesses still rely on other channels, such as Facebook, Instagram, and LinkedIn, to promote their products or services. They also manage their social media to engage with their customers and build meaningful relationships. But why not take another route by creating video clips and publishing them on YouTube?
As an HVAC company, you may want to post some DIY tips on maintaining or fixing HVAC systems. You may also want to show how your HVAC specialists perform their jobs to attract more clients. If not, you can even post entertaining clips that have to do with HVAC services to engage with your customers.
As an HVAC company, you know how stiff the competition is in your local market. Because of this, you must do whatever it takes to implement effective digital marketing strategies.
Apart from common online marketing solutions that other businesses utilize, you may want to consider the five lesser-known marketing ideas outlined above—local SEO, Google Ads, online reputation management, blogging, and YouTube marketing. With all these in place, you’ll be surprised at how you can promote your HVAC business to the locality and get as many local clients as you can. Ultimately, you’ll be able to boost your business profit while serving the HVAC needs of your local community!
As a digital marketing agency in Wisconsin , we provide website design, SEO and GMB management, social media marketing, content writing, graphic design, and reputation management services. Get in touch with us today for a free consultation or to learn more about our services!