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Why local SEO is important

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Josh Crouch - Relentless Digital LLC

Author's Bio:

Joshua Crouch, a regular on the Service Business Master podcast, is renowned for his insights on service-based businesses. 

An active member of industry groups, he’s at the forefront of emerging trends. As a recognized Google Business Expert, Josh drives growth for Relentless Digital’s clients.

Why Local SEO Is Important

Nine Reasons Why Local SEO Is Important for Your HVAC Business

If you are an HVAC company owner, the local home and business owners who reside within your geographical location are your bread and butter. Of course, to snag all those local customers, you’ll need to increase your ranking on Google and other major search engines. The best way to do so is through search engine optimization (SEO) of your website with a special focus on local SEO.

If you’re wondering why local SEO is important, our team at Relentless Digital is here to tell you: Local SEO critical to your success as a locally-driven business. Adjustments to your website can drive organic traffic, increase your conversion rate, and ultimately make you more money.

Here at Relentless Digital, we’re the local SEO experts for members of the HVAC industry. Our digital marketing strategies have helped numerous HVAC businesses grow their online search presence anywhere from 30% to 500%. Our clients have become successful because our innovative and unique approach works!

If you’re also ready to learn about how blogging helps with SEO and why it’s so valuable, we’re here to answer your questions.

Read on as we provide nine reasons why local SEO is important for your HVAC business—and how using those techniques can grow your brand.

why local seo is important

Why Local SEO Is Important for HVAC Companies: 9 Reasons You Can’t Afford to Ignore It Any Longer

1. Local SEO Increases Your Online Visibility

Utilizing an effective local SEO strategy for your HVAC company is vitally important if you want to increase your online presence. With over 40,000 searches every second on Google (that’s over 3.5 billion per day), having a strong online presence can increase your company’s visibility to the people who need your products or services the most.

You can also increase online visibility by improving your website, adding the right keywords and links, and regularly posting relevant content. As a result, you’ll be more likely to reach people who are “ready to buy” or who are reaching the final decision stage in the hiring process for an HVAC company.

2. Local SEO Will Boost Your Reputation

Adopting SEO techniques for your HVAC company’s digital marketing strategy can give your reputation a big boost. With so many people relying on websites like Yelp, the Better Business Bureau, Trustpilot, and Google to find reviews on local businesses, having a positive online reputation can make a huge difference in your bottom line and ability to land new customers.

If prior customers are saying online that your products or services aren’t high-quality, you could end up losing business. In fact, reading a negative review online affects the purchasing decision process for about 68% of consumers.

Having positive reviews can also increase your ranking on the search engine results pages, or SERPs. You should regularly monitor online reviews about your company and quickly respond to any negative feedback. It shows that you genuinely care about your customers’ experience with your business.

3. Local SEO Will Drive New Traffic by Matching “Near Me” Searches

Twenty years ago, if somebody had a furnace breakdown, they used the Yellow Pages to search through business listings for local HVAC companies or they’d rely on word-of-mouth from friends and family.

Today, people grab their cell phone and search online for “HVAC company near me” or “HVAC company in (city).” Google has utter domination of the search engine market with a 92% rating, though some people do use Yahoo or Bing. With that high of a percentage, it’s undeniable that increasing your search engine results page (SERP) ranking on Google means reaching more people and driving more organic traffic to your website.

How do you score higher in the results? Aside from on-page SEO, you can improve your rank by keeping your website and Google My Business page updated (we’ll discuss GMB pages in a minute) with the correct business information like your phone number, address, etc.

Anywhere from 70% to 90% of people searching on the web don’t click past the first page of search results. Therefore, ranking higher on Google searches is an undeniable benefit to your bottom line.

However, it takes effort, hard work, and effective digital marketing strategies from SEO experts to drive more traffic to your website and boost your ranking in the SERPs. It’s not just the amount of traffic, either: The quality matters just as much, if not more.

4. Local SEO Will Make You Stand Out From the Competition

What is it that makes a consumer click on your business page rather than your competitors’? Unfortunately, there’s no one-size-fits-all answer because it’s different for everybody. That’s why employing a wide range of strategies is the most effective way to increase clicks.

Some of the best digital marketing and local SEO techniques include posting regular and relevant blog and website content, using SEO-optimized keywords and links, and claiming your Google My Business (GMB) page. That’s the little square that shows up on the right side of a Google search result page.

Your GMB page is the official business listing for your company. It provides information like your phone number, hours, location and directions, and customer reviews. The best way to attain your goal of outranking the competition is by keeping your GMB page current, in addition to your website, blog, and social media pages.

If you keep your website and GMB page continually updated, you’ll rank higher on Google’s SERPs. In addition, your website should be quick-loading if you want to keep those clicks. Studies show that searchers give up and click on the following result if a page takes longer than three seconds to load.

5. Local SEO Will Increase Your Conversion Rate

What’s another reason why local SEO is important for your HVAC company? You can increase your conversion rate from clicks to customers. To be realistic, just because you attract more customers to your website doesn’t mean they’ll patronize your business. Simply driving search traffic isn’t enough, though it does help. You want to capture the right kind of customer when they see your ad or navigate to your landing page.

Using local SEO strategies, you can more easily direct customers who need your services to your website and then engage with them, increasing your chance for conversion. The number one way to accomplish this is with SEO-optimized content and techniques, including:

  • Improving page loading time
  • Maintaining an optimized landing page
  • Updating social media pages
  • Employing variant testing
  • Maintaining a relevant blog and videos
  • Posting important information at the top
  • Keyword research and optimization

Using those techniques also allows your business more opportunities for growth. It’s clear why local SEO is important for an HVAC company, especially since most rely so heavily on customers who live geographically close.

6. Local SEO Will Improve Your Customer Experience

Using local SEO is important for HVAC companies with the goal of improving customer experience. When potential customers visit your website, they’re looking for reasons why they should choose your company over another. SEO techniques provide valuable business information about what keywords are ranking the highest, how much traffic you’re receiving, and what types of content receive the most clicks.

We’ll help you gather this critical business information and complete all the necessary keyword research to make your website more convenient, informational, and easily accessible to potential customers. Also, customers are more likely to leave a positive review if they had a good experience finding and hiring your company, boosting your online reputation.

7. Local SEO Allows You to Take Better Advantage of Mobile Searchers

A significant number of people search on Google with their “Location” settings turned on. Even if people search for “HVAC repair” or “HVAC company” without specifying a city or state, Google will automatically return results nearest their geographical location. As a result, any customer within a few miles of your business searching for HVAC services is more likely to find your company, as opposed to a customer searching 100 miles away.

By prioritizing local SEO with our proven strategies, you can pull in those local mobile searchers looking for a trustworthy HVAC company to help them out. Also, potential customers looking for an HVAC company have the convenience to call your business immediately with the “Call” option on your GMB page. The easier it is to find and contact your company when people search for your specific products or services, the higher your chance of landing them as a customer.

8. Local SEO Provides You With a Deeper Understanding of Customer Demographics

Using local SEO optimization techniques can also provide you with greater insight and knowledge into your customer base and demographic. By gaining access to that critical data, you can identify buying patterns, valuable demographic information, and much more.

With a better understanding of what the most lucrative potential customers are looking for when they search for an HVAC company, you’ll know how to serve them much better. You’ll also have the right tools to persuade more potential customers that your business is the best choice.

9. Local SEO Will Maximize Your ROI

The number one reason why local SEO is important for HVAC businesses is because it can maximize your ROI (return on investment)! Every company’s primary goal is to earn more money by attracting new customers. Using local SEO optimization to grow and expand your online presence brings in new traffic, higher conversion rates, and, best of all, more profit.

why local seo is important

Choose the Local SEO Experts for HVAC Companies: Relentless Digital

Why should you choose local SEO for HVAC companies by our team at Relentless Digital? Our strategies are proven to be effective and can give you the tools necessary to grow your brand and thrive. If we haven’t convinced you yet why local SEO is important for your business, we’d love to talk with you further. Call us at Relentless Digital today at (262) 393-4241 for your free digital marketing consultation.

Josh Crouch - Relentless Digital LLC

Author's Bio:

Joshua Crouch, a regular on the Service Business Master podcast, is renowned for his insights on service-based businesses. 

An active member of industry groups, he’s at the forefront of emerging trends. As a recognized Google Business Expert, Josh drives growth for Relentless Digital’s clients.

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